AR services for the web constitute a new arena in which immersive augmented reality experiences are delivered to the user by way of their mobile devices. These AR experiences do not require the installation of an AR app.
They can be experienced by simply visiting a webpage with such a feature in it. An AR solution for the web is easily compatible with web browsers for the various operating systems in vogue today.
Augmented reality in Advertising and Marketing
Businesses are slowly discovering that with the use of WebAR features, they are able to attract more viewers to their websites. An augmented reality service provider can also equip the webAR with a call to action, further inviting the viewer to the more insightful knowledge of the brand and its products.
WebAR for the marketing industry offers interactive and closer to reality, giving brands a competitive edge over those who are yet to jump on the webAR bandwagon. Take out the boredom from repetitive advertisements and dull and monotonous billboards. Create a truly immersive product campaign that can instantly click with consumers.
Use an augmented reality service in Australia to build truly personalized customer experience. With webAR elements, the possibilities of technical glitches are also taken care of. When compared to wearable technologies, AR-enabled websites can offer a more reliable and consistent flow of information. And, all this in real-time too!
Applications of WebAR Services in Advertising
Companies can now use the charm of augmented reality experience to create targeted advertisements. These also help to reduce overall costs to the company. This is especially seen in the way print advertising is losing out in favor of webAR adverts which are customized to appeal to the viewers’ emotions.
Mobile technology and webAR together give e-commerce companies the opportunity to convert a user far easier than any conventional mode of advertising could. One-click can introduce the user to a whole new world of fascinating realities. They will sign up, or better still, make a purchase.
In fact, webAR is much more than just a gateway to information on products and services. For example, even a movie producer can leverage the advantages of augmented reality in Melbourne to promote a movie. A user simply has to tap on the webAR button or tab on the webpage or scan a QR code to gain immediate access to trailers, sneak-peeks into movie scenes, and much more!
Car manufacturers can also design webAR advertising campaigns to launch new cars. Users can gain access to views of life-size models of their dream car and, perhaps, even take a virtual test drive in it!
The world of advertising definitely stands to benefit a lot from the webAR services in Melbourne. While printed adverts still have the power to hold the viewers’ attention, it is definitely losing its charm in a digitally charged era. Social media campaigns and attractive websites are becoming the order of business. It is only natural for augmented reality applications to make their mark in this field as well.