WebAR or AR that is integrated into web browsers is, simply put, an AR experience that can be accessed on a mobile browser, straight from your smartphone. In other words, webAR eliminates the need to download and install separate AR apps for mobile use. The result – a seamless consumer experience.
What is Web Augmented Reality?
WebAR technology makes use of our mobile web browsers and is premised upon the same technologies underlying the operation of websites. This means the work of WebAR service provider companies is to create AR experiences that are as easily accessible for consumers as websites or apps.
All the user has to do is open a link in order to launch their phone camera. Voila! Your mobile web browser has become an AR scanner now. The browser does the same work of overlaying digital AR content on to your existing environment, exactly as an AR app would have done.