Augmented reality in the tourism industry is doing wonders, and it’s allowing companies to operate their business in a more interactive and lucrative manner. AR technology is not only about projecting pre-feed 3d models for entertainment. Over a while, this technology is making a mainstream paradigm shift.
Augmented reality has given a new direction to mobile application development, and it’s disrupting how individuals interact with their smartphones. Especially in the tourism industry, augmented reality apps are transforming how people travel, explore, and capture memories over different places.
These apps allow companies to offer an unforgettable experience even while virtually visiting the tourist destination. On this note, let’s check out types of AR travel apps that elevate the entire travel experience:
The image used for illustration purposes. Zeal AR is not the owner or creator of the image. (Image Source: Tobias on Unsplash)
A location-based AR app is handy for tracking GPS positions accurately and navigating through cityscapes. These apps use mobile devices’ GPS and accelerometer to help users find the nearest tourist places, hotels, and more.
Marker-based AR apps search for an image pattern in the real world and superimpose the virtual projections on top of it. These applications use the device’s camera to scan the input and project the 3d models to create a virtual environment.
In these applications, the virtual projections are placed in the geometry created by SLAM that takes in the camera feed to create a 3d mesh of the environment. The software captures the real-world footage as a 3d model, and when a virtual object is placed in the background, it is positioned in its 3d model.
Top ten Augmented Reality Travel Apps that you must try:
1. World Around Me
The world Around Me app lets you know more about tourist places that you visit. This app quickly locates nearby ATMs, hotels, tourist attractions, and other areas that you can see. Also, you will find information about hospitals, shops, transportation stops so you can travel in a hassle-free manner.
If you are planning to explore Spain, the Senditur application is for you. It lets you visit beautiful heritage towns, mountains, museums, and more around you. You get in-depth information about nearby places and outdoor locations, especially for hiking. Senditur also offers useful offline features so that you can explore places even when you are out of coverage.
This augmented reality travel app enhances your biking and hiking experience as it lets you discover trekking routes and download them as maps. You can also use the smartphone’s camera to identify landscapes and ski slopes quickly
If you appreciate art and love exploring museums, the Smartify app is for you. Using this application, you can scan the historical art piece to gather more information about it. This application comes with preloaded data of several museums, including The San Donato Museum in Italy, J. Paul Getty Museum in Los Angeles, Reina Sofía Museum in Spain, and more.
5. Night Sky
This unique Augmented Reality App lets you indulge in the beauty of the night sky and identify different planets, stars, constellations, and more. You only need to hold the device against the sky, and the app will let you have a mesmerizing astronomical tour.
6. AR City
AR City is a unique application that allows users to explore a tourist place like the locals. This AR Travel Apps lets individuals navigate through the urban environment and help them with street names, quick routes, and tourist places on the go.
7. Horizon Explorer
If you are more into hiking, outdoor exploration, and activities, Horizon Explorer is your friend. This augmented reality tourism App gives you essential data sets including, latitude, distance, and altitude of any site. You can also check out the names of rivers, mountains with this app.
Guideo is an excellent example of AR development as it offers a ton of features to tourists. When you open the Guideo route, your position will appear on the map, making the interface enjoyable. You can access city routes, places, and popular destinations seamlessly.
Looking for local delicacies and wanting to experience a tourist place’s culture, then Buuuk is for you. It is an AR-based restaurant recommendation app that tells you about nearby places to eat. Buuuk also lets you check discount coupons on listed restaurants and hotels.
10. Wikitude World Browser
With Wikitude World Browser, travellers can discover everything that is around them. This application comes with a massive database that greets users with several international locations. Users can navigate around places and find tourist attractions and restaurants with ease.
Benefits of AR apps
Augmented experience brings in several benefits to tourists that makes travel more enjoyable and safer. Some of the benefits of using AR apps are:
- Information-driven navigation
- Interactive hotel stay experience
- Comprehensive information about tourist places
- AR apps eliminate the communication barrier
Future of AR in the tourism industry
AR for the tourism sector is a boon, and it’s benefiting both travel companies and tourists. The market value of AR in the travel industry will reach 304.4 million by the year 2023 as the demands for this technology continue to surge. In the upcoming time, we will see the more mainstream implementations of this technology in other areas of the tourism industry like hospitality, exploring heritage places, and more.