The advent of augmented reality for the marketing industry has been a boon as it has enabled brands to interact and engage with their audience by overlaying digital content, thereby enabling consumers to access greater product information.

The Lure of Innovation

Consumers will always be attracted to the novel and the innovative. Augmented reality technology companies cash in on this consumer need for novelty and innovation. Augmented reality technology is still in its nascent stage, and therefore, has a greater chance of grabbing attention.

An augmented reality service provider understands the futuristic nature of the technology that is sure to awaken mass curiosity. Given this trait, AR advertisement campaigns are sure to go viral. Moreover, the use of augmented in Melbourne is a certain way to make your brand stand out among your competitors with its innovation.

The Promise of Possibilities

The flexibility of AR technology renders AR ads with limitless possibilities. Harness the potential of augmented reality service in Australia for almost every industry imaginable – retail, automotive, education, healthcare, tourism, etc. Combine AR elements such as videos, 3D models informative or entertaining digital content to suit the needs of your marketing campaign. The world is your playground!

Technology that Interacts

Shopping experiences are augmented (pun intended) with the element of Interactivity that AR experiences bring to them. Prospective customers, through the use of AR solutions, get to witness how their regular environment can be enhanced with virtual tryouts of the products they wish to buy. For example, virtual fitting rooms are a big hit among retail consumers. Another example is AR experiences using geo-location where AR apps can become a consumer’s local guide for tourism, entertainment or any other consumer experience on offer!

Augmented Customer Experience

We have all experienced annoyance in varying degrees at intrusive advertisements during our consumer experiences. Often, this has served the opposite purpose for the brand that is advertising the product for sale! Contrast this with AR apps that the consumers have control over. This is a great way of telling your customers that they are valued. It will surely lead to the creation of a positive perception of the brand.

Personalized AR ads are the next logical step in the evolution of advertisements. Customers will be able to interact with the products, explore the length and breadth of the products they are interested in, from every possible angle, all of which will combine to create a lasting impression of the products on the minds of the consumers.