As we move towards digital disruption, things are getting more fun, accessible and most importantly, the overall experience is flourishing. With the advent of interactive technologies like augmented reality, businesses are growing regardless of industries. The fashion domain is taking the maximum possible advantages of AR and changing how people shop.
AR technology has made the shopping cycle shorter, interactive, and fruitful for both customers and retailers. Whether in-person store shopping or online browsing through unlimited products, it adds an extra layer of comfort at every touchpoint. Let’s take a look at how the tech is progressing to make our daily shopping more intriguing.
AR for fashion industry — Experience the future
Augmented reality in fashion industry is acting as a catalyst to make this domain more mature, scalable and revenue-driven. It is transforming every aspect of this industry, and people are getting used to this new style of shopping. AR is streamlining things from in-store experience to effective marketing, virtually trying clothes and better inventory management.
In this challenging pandemic time when people are avoiding going out, AR is helping them shop without leaving the comfort of their houses. They can try out the virtual projection of apparel, choose the size and buy them seamlessly. As AR helps pick the right size with an accurate presentation, the return rate is also lower.
On the other side, augmented reality in fashion is a boon for the industry as it’s helping companies sell more without excessive marketing. Business owners don’t need to wait for customers to visit stores, explore their collection and then decide whether to buy or not. As all projects are available for virtual try-out, companies only need to provide excellent quality. AR can handle all the additional business activities.
How augmented reality applications enhance shopping?
Buyers seek the right combination of good products, sales service, and overall buying experience. Augmented reality apps for fashion shopping fulfill all three aspects. AR improves the shopping experience in multiple ways, including:
The shopping store is getting bigger as they are selling everything that customers would love to buy together. For navigating through the stores, AR technology is playing a vital role. Bigger stores now have AR-based navigation apps that help customers understand the store better. Now buyers don’t have to make a wild guess about where to find shirts.
Try before buy
Whether buyers use an AR app or visit a store, they can try clothes without even wearing them. In stores, AR technology projects the virtual image of the body, and customers can check out how the dress will look after they wear it. While online shopping, users can try out different clothes using the AR application.
As compared to traditional online shopping or in-store purchases, AR uplifts the complete buying experience. Customers are free to try out several clothes anytime and wherever they want. This freedom and unique experience make shopping fun. AR for fashion will bring a massive paradigm shift in the industry.
How AR benefits the retailers?
Augmented reality technologies are allowing retailers to grow their business without investing substantial capital. Using AR, store owners can sell their products without running any marketing campaign. As customers can check out the products before they click on the buy button, the return rate slashes drastically.
A fashion retailer can launch a new collection right on the shopping application and reach potential buyers just with the help of a notification. This cost-optimized approach of getting customers and building a brand value will grow in the future.
Better customer engagement and brand awareness perks are there for retailers using AR Solutions to scale their business. Even after the pandemic ends, augmented reality will set a new trend of online shopping.
Robust AR solutions for different solutions
AR is a flexible technology, and several other industries can take advantage and grow business in a shorter turnaround time. Following are some practical solutions that other sectors can implement:
Along with fashion, the beauty industry holds the most significant potential for digital growth in the future. Using AR-based apps, beauty companies can let customers try their products and see how it looks on them. As the technology is improving, the beauty projections look realistic and help customers buy the right products.
The trend of online jewellery shopping is booming, and AR can help retailers let customers experience the jewel pieces more realistically. As compared to images, AR projections give a much better perspective.
Augmented reality can help the tourism industry promote their vacation packages by giving a quick interactive overview of the places using a mobile application.
Future of augmented reality for fashion Industry
With the surging digital transformation, the demand for AR in fashion and other industries will grow in the future. As business owners can improve the customer experience and scaling their revenue, this technology is here to stay with us in 2021 and beyond.