Augmented reality technology is disrupting how people explore, try and buy furniture for their homes. This technology is creating an interactive bridge among companies and buyers that is building a win-win situation.
Be it promoting new products or trying out contemporary design furniture and home decor items, an augmented reality app can handle all with perfection. Using an interactive AR furniture app, buyers can explore hundreds of options without leaving their comfort zone.
How augmented reality in furniture is benefiting businesses?
The image used for illustration purposes. Zeal AR is not the owner or creator of the image. (Image Source: IKEA)
AR technology brings in several benefits for both offline and eCommerce business owners. This advancement is aiding manufacturers to promote and upsell their products without aggressive marketing. Following are the critical aspects of how this tech is helping businesses:
The biggest benefit furniture companies have from AR is seamless cross-selling of products without pitching discount offers. Buyers are free to try out multiple products in the way they want, and it’s helping companies to generate more sales. As compared to in-store purchase, buyers are more excited to order custom-design furniture that fits their needs.
Low return rate
The AR solution is more accurate than digital brochures and high-resolution product images. As the customers can project the digital files over the physical surface, they can easily see whether the furniture will fit or not. With this facility, the chances of returning are lower, and the manufacturer saves both money and resources in dealing with product return.
Higher customer retention
AR is not a relatively newly discovered technology, but its excitement is higher among the buyers. When brands let their customer try their hands on this technology, it establishes a strong retention bond. AR is helping companies to retain existing customers and onboard new ones seamlessly.
Best augmented reality apps to try for furniture & home decor
If you plan to revamp your home furniture and decor, then we have you covered. Here are the top AR interior design and decorating apps for Android & iOS that you can try today and indulge in the future of furniture buying.
Houzz is a full-fledged interactive home and furniture decor application that greets visitors with tons of decor options. You can select a product category and start projecting them on actual surfaces. The overall user flow and the shopping experience is seamless. You can customize their pre-build AR templates and have the option to view products in either 2d or 3d models.
Zeal AR app
The image used for illustration purposes. Zeal AR is not the owner or creator of the image.
Zeal AR application brings in several AR elements that offer a full-fledged viewing experience to home shoppers and engineers. In this application, customers can explore a wide range of kitchen interiors, home furniture, and retail products. On the other side, engineers can explore CNC machines, 3d printers, and even caravan design. This application takes users one step ahead of the augmented reality furniture app.
DecorMatters brings in multiple 3d furniture models for users that are easy to project and explore modern designs. Users can also upload their decorations, furniture and place them on a template. It is an excellent feature if users are moving to a new house and they want to check if their old furniture will fit or not. This app also has a wide range of 3d designs along with 3d models.
Homestyler goes beyond the standard augmented reality furniture application as it lets users design their room before finalizing the decor. Users can take pictures of their room, and the app will convert the image into a 3d scene. These interactive 3d scenes are easy to modify and see how the decor will look. The application also offers a furniture range that users can project to see how the setup will look in their existing place.
Housecraft is more of an interactive experience where users have a finite option of preloaded furniture models and designs. Users can pick any furniture design and project in their living area. This application is best for individuals searching for furniture items to revamp their existing or new place. It is a handy AR option for furniture decor.
The image used for illustration purposes. Zeal AR is not the owner or creator of the image. (Image Source: Houzz)
Future of AR utility in 2021 and beyond
By the year 2028, the AR industry market capital will touch the mark of $340.16 billion, and this number hints about the upcoming massive surge. Along with furniture augmented reality, we will see a more enhanced version of full-fledged home decor, beauty, and other consumer-centric utilities. AR is proving its potential in several industries, and companies are rapidly integrating this technology to grow their user base.
With the increasing demands of customers for a seamless shopping experience, more companies will integrate AR technology to grow the traction. Augmented reality is handly, affordable, and creative as compared to traditional tactics. Hence, it’s creating a massive paradigm shift in the existing retail ecosystem.