Augmented reality is playing an accelerating role in business, with companies finding inventive ways to use the technology to increase efficiency and connect with customers. Leveraging AR, companies can overlay digital content in the real world, providing a more immersive experience for users. One of the most popular implementations of AR is through marker-based AR solutions.
Marker-based AR apps let users scan physical images or markers to extract a 2d or 3d model, videos, or animations. It is done by taking a picture of the marker with your device’s camera and loading the marker into the app. Once loaded, the app will recognize the marker and present the associated content. This approach is beneficial for businesses as it can help them engage with customers faster and easier.
Zeal AR is a leading marker-based AR development company offering you the complete range of business solutions from WebAR to bespoke apps. Our team designs and creates engaging and interactive marker-based AR experiences for various businesses.
What is Marker-based Augmented Reality?
Marker-based AR technology is used for augmented reality experiences that use physical markers to initiate content. These markers, or triggers, can be in the form of images, logos, or even just text. When scanned with a device’s camera, the app recognizes the marker and presents the associated content.
Marker-based augmented reality in business can bring scalability to companies to deliver an engaging customer experience. Marker recognition can be local or cloud-based. It means the data captured by the app is stored either on the device or on a cloud database.
Marker-based AR technology is an affordable way for businesses to get started with augmented reality and offers many possibilities. With Zeal AR, you can create engaging marker-based AR experiences for your business that will help you stand out from the competition.
How Does Marker-based AR Work?
Marker-based augmented reality app solution or the WebAR solution works when a device’s camera scans a physical marker. The app then uses the marker as an input to present the content.
It’s an image-based technology that uses Vuforia, Easy AR, and Wikitude platforms. In addition to these platforms, developers also use ARKit and ARCore SDKs for building marker-based AR experiences. As a result, this technology can seamlessly work for both Android and iOS devices and deliver a great customer experience.
Marker Augmented Reality Use Cases:
The image used for illustration purposes. Zeal AR is not the owner or creator of the image.
Both Marker-based Web and AR apps solutions bring transforming applications for businesses across industries. Below are some cutting-edge use cases are:
Interactive service experience through QR codes:
One of the implementations of marker-based AR is by using QR codes. A QR code is a two-dimensional barcode that smartphones and other devices can read. When scanned, it will load the associated content in the app. This approach is perfect for delivering an immersive experience to users without requiring specialized hardware. Companies can use AR-based QR codes on their business cards so that customers can explore the services in an interactive manner.
Marker-based AR for better visualization:
Visualization is creating an image or video of a product or particular service to represent its features. Businesses often use this to showcase their offerings to their customers. With marker-based AR, companies can take this process one step further by providing an immersive experience to users. We can add 3d models, animations, services information, videos, and links to the marker-based AR solutions.
For instruction and training:
Instructions and training are an essential part of any business. With a marker-based AR app, companies can deliver interactive and engaging instructions about their service offerings and train their employees. The app can use 3D models and videos to help employees learn about the services and what benefits they can bring. As a result, it will improve employee productivity and reduce the time required for training.
Marketing and branding:
Marketing and branding are essential aspects of any business. Businesses can create engaging and interactive marketing and branding campaigns with marker-based AR. These campaigns can help companies stand out from the competition and connect with their customers on a deeper level.
In addition to these applications, there are several marker-based AR examples. This advancement opens up several opportunities, and we at Zeal help businesses turn their ideal into an immersive reality.
Benefits of Marker-based AR:
Engaging customer experience: One of the most significant benefits of marker-based AR is delivering an exciting customer experience.
Affordable: Marker-based AR is an affordable way for businesses to start with augmented reality and offers a wide range of possibilities.
A seamless experience for Android and iOS devices: Marker-based AR experiences work seamlessly on both Android and iOS devices. It will help businesses reach a wider audience.
Wide range of applications: Marker-based AR can be used in many applications, including B2C or B2B services visualization, instructions and training, marketing and branding, etc.
Improved employee productivity: Marker-based AR can help improve employee productivity by delivering engaging and interactive instructions and training.
Why Choose Zeal AR for Marker-based AR Development?
Zeal AR is an innovative and leading AR development company that caters to companies across multiple industries. We offer:
Scalable solutions: Our solutions are scalable and can be customized according to the needs of businesses.
Faster time-to-market: We have a dedicated team of experienced developers who can help businesses get their marker-based AR apps to market quickly.
Seamless experience on all devices: Our apps work seamlessly on all Android and iOS devices.
A wide range of applications: We offer many applications that businesses can use for their marker-based AR development needs.
Contact Zeal at firstname.lastname@example.org to know more about marker-based AR development solutions. Offer an interactive competitive edge with our custom AR services.