Augmented Reality is being used in various niche including construction, tourism, health care and much more. The use of augmented reality for marketing is the new trend you will see everywhere. Advertising companies are leveraging this technology potential to bring something new and interesting for customers.
Augmented reality advertising is the next big thing which will become common as normal ads in the coming years. The main thing which makes this technology so attractive is the user engagement you get as compared to other commercial ads. On an airport, you will see AR based billboards which you can play without physically touching it, just by scanning a small barcode from your phone.
The real blueprint behind the Augmented Reality based marketing campaigns is that ultimate user engagement for a higher amount of time. As compared to normal ads, the AR-based ads have more engagement and retention rate which is converting more customers.