A few years ago, the augmented reality was a pie in the sky idea for most of the companies, but now it is accessible to everyone as the resources are available in plenty. Numerous industries are leveraging this “golden technology” to attract more customers and ultimately increase their sales. The retail sector is one of those sectors which are greatly influenced by the presence of AR-based applications.
Many big brands are using augmented reality in retail stores to make their customer feel special and high-tech.
Try clothes without wearing them
Yes! This is true, and in most of the fashion, stores are doing this to attract customers. By using a camera to sense the customer’s face and body, the AR-based algorithm will simulate the body in various outfits so that the customers can decide which piece of cloth is fitting them perfectly.