Augmented reality is the future of virtual interaction between humans and digital content. AR technology enables businesses to superimpose digital data over real-world objects in a very authentic manner. This technology creates a massive wave of digital marketing disruption as it changes how business owners and customers deal with products.

From tourism, consumer retail to education and healthcare — augmented reality app development can unlock the full potential to make the brand stand out from others. As most of the audience is on mobility platforms, AR eases the way companies reach them and grow their business.

For helping brands take the lead in the market, Zeal offers custom solutions for each industry. Our experienced team of designers and developers offers robust AR Apps and WebAR development services to boost your brand presence.

What is Augmented Reality App Development?

Augmented reality app development revolves around finding efficient presentation and interaction solutions by leveraging hardware and software. AR development lets businesses compile their products into the best digital formats to present customers with in-depth physical details and needful information.

Zeal offers augmented reality applications development for Android and iOS to cater to all business requirements. There are multiple types of AR application development methods available with their own set of unique functionalities.

How Augmented Reality Development Apps Work?

In a nutshell, augmented reality development apps work by converting the binary image of the real-time object into three-dimensional object models with sensory attributes to provide a real world like feeling to the user.

Broadly, augmented reality development apps are of two types, namely, automatic apps and interactive apps. The former one is not designed for interacting with the user while the later one interacts with the end users to make him or her able to choose the data type to be visualized. The benefit of this type is it permits the users to alter the properties and parameters of the virtual objects. Interactive apps are expensive as compared to automatic one because they need the presence of hardware input devices, like a computer mouse, keyboard, or mobile touch screen.

Augmented Reality Development App

As mobile and cloud technology is reaching its zenith of excellence day by day, almost every technology is being designed as the application friendly ones. Needless to say, augmented reality development is no exception to this. Elegant Media, a company based in Melbourne, has designed an augmented reality development application for organizations ranging from micro, small and medium enterprises (MSMEs) to even large companies and organizations, like Australian Government.

However, the product is still under development, and hence, the actual cost is not disclosed, but of course, it will vary depending on different factors. A few of them are the dimensional specification of the object (i.e., two dimensional or three dimensional), the complexity of the product, the extent of detailing and last but not the least, the user interface.

Marker-based AR:

In this type of AR App, the software requires a visual marker that the smartphone’s camera will recognize and process to project information about the object. The marker is generally a QR code or any bespoke artwork or a logo. This type of application development is quite popular among companies as it’s quick to develop and customize.

Markerless AR:

Markerless AR development technology doesn’t require visual markers for a smartphone’s camera to superimpose a virtual image, and instead, you move the virtual objects. The most common example of a markerless AR app is the furniture AR application that lets you project different furniture sets. These AR applications are suitable for requirements that do not need an anchor like marker-based apps to the real world.

Web-based AR Development

Web-based AR is the newest advancement in the augmented reality domain as it allows users to enjoy virtual experiences without an app. Users only need to open the webpage’s URL on their phone and immerse themselves in the interactive content. This kind of seamless user experience is the primary reason why this technology is growing rapidly.

As it’s a web-based solution, it offers greater device compatibility and users can enjoy the content from any smartphone that supports augmented reality. Web AR solutions are highly scalable and let brands add unlimited personalization for their viewers. Web-based AR implementation is the fastest way to reach the masses and offer them an interactive experience.

Best AR Development Platforms

Several augmented reality solutions are available in the development market. Some popular platforms are ARPA SDKs, Metaio SDK, ARLab SDK, Wikitude SDK and DroidAR (for Android AR). Most of the SDKs are suitable for multiple operating systems, including iOS, Google Glass, Android, Unity, and Windows. Platforms like DroidAR and Wikitude SDK works dedicatedly for Android, PhoneGap and Xamarin, respectively.

Zeal is a leading augmented reality development company in Australia that caters to several industries with custom solutions. We have experienced designers and developers that understand your requirements and offer robust innovations. Be it AR app development or WebAR services; we have you covered. Along with marker and markerless AR, we are experts in providing both interactive and non-interactive AR experiences.

We, at Zeal AR, serve you with the following services:

Zeal AR is one of the finest brands who continuously thrive to serve its customers the best standard in the market. Although we are currently based in Melbourne, Australia, we provide our service worldwide.

So what are you waiting for? Reach to us and experience the best service in the market. Reach us to make a mark in the industry and gain a competitive advantage from the market.