As mobile phones become ever pervasive in our daily lives, augmented reality applications are also becoming capable of enriching our mobile experience.AR app development in Australia has already created a huge impact in industries such as consumer appliances, automobiles, retail and other manufacturing sectors. Now, the world of art is also opening its doors to revolutionary technology.

Digital artistry is becoming a trend where artists create breathtaking computer visuals.  Though many artists still prefer the traditional techniques of art creation, art production with augmented reality can make a difference in such cases as well, if so needed.

How can art benefit from AR technology?

To start with, augmented reality creates a connection, indeed a bridge between the classical and digital worlds of art. It is the digital realm where all the limitless possibilities lie.

The image used for illustration purposes. Zeal AR is not the owner or creator of the image.

AR displays of art

Art enhancement is one of the foremost benefits of incorporating AR technology into art displays. AR allows artists to take their audience on a visual journey of history and share the story of the creation of their artwork. AR displays of art are mainly of two types.

• The enhancement of an existing body of art, which could be classical or modern or contemporary. This is increasingly being used by art galleries and museums, as well as artists themselves to create engaging displays of their exhibits that are at once informative as well as interactive. A slew of augmented reality services in Melbourne are offering their expertise to implement the idea.
• You can choose to include information about the artist, the techniques employed for the creation of the art, or even show the viewer the moment of inspiration that led to the creation of the artwork. Forget traditional audio tour guides when you visit an art gallery next time!
• Secondly, AR art exhibits allow artists to enhance their artwork. Artists now have the freedom to add layers of digitally created real-world information over their artwork. This way, they can manipulate viewers’ perceptions.

Examples of such sensory information include movable visual layers or auditory layers if you are an artist who thrives on emotional responses from your audience!

The use of AR to augment (pun intended) your artwork display can be a double-edged sword. In other words, it can have constructive results or it can be a distraction too. Whichever it is, the underlying advantage is that viewers can enjoy an immersive art experience as the real and virtual blend in seamlessly.

The image used for illustration purposes. Zeal AR is not the owner or creator of the image.

Greater accessibility

AR apps will enable viewers to experience art masterpieces from the comfort of their home or on the go, even if they are not in the same city/ country. All this with the use of their smartphones!

Imagine the traveller in you who is running on a tight budget and the celebrated art gallery in the city you are visiting is out of bounds. You can simply install an AR app that allows you to immerse yourself into the beautiful masterpieces of the gallery that you cannot physically visit but now have easy access to!

Intuitive experience

AR experiences are designed to be intuitive that enables the audience to share their experiences with others simultaneously. Simply open up your mobile app and share the thrill with your co-visitor/s.

Ease of use

For the artist, this means, while the artwork is accessible at all times, artists can continue to make modifications, add or delete features over time, with the use of AR apps. This real-time evolution of your artwork is only made possible through augmented reality technology. Play around with your creations. There is no limit to your creativity.

The image used for illustration purposes. Zeal AR is not the owner or creator of the image.

Personalized experience

One of the main USPs of AR apps for art is that they offer more personalized experiences for viewers. Add to that the fact that only the user has the power to control the app which makes safety one of the major priorities of any AR app development process.

People store almost all their information on a smartphone these days. Therefore, there is a relationship of trust between a phone and its user. Another appealing aspect of these apps is that they are inexpensive and do not require any form of separate installations or expensive equipment.