Augmented reality technology is the future of information-rich interaction between brand and customers. Zeal is a leading and innovative company that offers a complete range of robust augmented reality development to help brands take the lead in the market.

However, to pick between AR Apps and Web AR technology becomes overwhelming. To help you choose the suitable advancement for your brand, we will walk you through the fundamentals of each mode of AR implementation.

Application-Based AR Vs Web AR — Choose The Right One For Your Business

Web AR technology is the newest addition to the AR domain in which audiences can enjoy AR content right from their mobile browsers without using an application. However, there are many business scenarios where high-fidelity AR experiences are required to deliver some custom features. For catering to these bespoke requirements, businesses need to have a dedicated AR application.

What is Web-Based AR?

In this implementation, the AR experiences are present within a website’s page. It simply means, customers only need to navigate to the webpage’s URL and start exploring the AR experience. In this advancement, no application downloads are required to enjoy the virtual content.

WebAR experiences are ideal where the company needs faster implementation of their AR-based content for their customers. Web-based augmented reality gives quick access to the content. However, the interactive details and customizations are less than a dedicated application.

Be it a virtual event of a product launch or promoting a new product line-up to a large audience, web-based AR fits perfectly. It is because the audience doesn’t need to download any app to view the AR content.

Zeal brings in a comprehensive range of web-based AR development services in Australia to help you kickstart your marketing. Be it automotive, education, fashion, or retail marketing — we deliver our services across multiple industries.

What is Application-Based AR ?

Application-based AR technology takes the virtual experience one notch higher by offering more interactive elements within the app. Users can interact with the objects present within the application, and hence it improves the overall engagement.

Application-based AR offers a high-fidelity experience as augmented reality apps can leverage the smartphone or tablet’s GPU to render images with much more accuracy. The Application-Based AR applications are of two types:

Marker-based AR

In a marker-based App, the AR software needs a marker that the camera will identify and render the information about the real-world object. The market could be a QR code or a custom design. Marker-based application is widely used as it’s faster to design, develop and personalize.

Markerless AR

Markerless AR development doesn’t need markers for a camera to project virtual graphics, and you can move the virtual projection with ease. These AR apps are ideal for bespoke requirements that do not need an anchor to the actual objects.

Core Differences Between Web and App Based AR Technology

To understand the technical differences between these two options, check out the below table to pick the best one for your business.

Why Zeal for Augmented Reality Development

Zeal is a leading Australian company that offers the complete range of augmented reality technology implementations across industries. Be it fashion, furniture, retail, or jewellery — we have got you covered. Zeal is a pioneer in offering WebAR and Application-Based AR  development solutions to uplift the customer experience. Our experienced team offers both interactive and non-interactive AR experiences to match your business needs. Get in touch with Zeal now to know more about our services.