Augmented reality and virtual reality are changing how we see and interact with things physically and virtually. These modern technologies are shaping today for a better and productive tomorrow. Numerous industries, including healthcare, automotive, tourism, and food, are already leveraging its applications to streamline their complex business processes.

For the past couple of years, VR and Augmented Reality in the food industry has grown significantly and already have a positive impact. Not only for marketing, but these tech integrations are streamlining various backend operations also.

Real-time product information

AR and VR technology in the food industry allows customers to check real-time information of the product with the help of a single scan. Various AR-based food applications are available online that let anyone scan the product and access the additional information.

With this advancement, customers feel more confident that they are buying the right products. People follow different diets, and when buying products, these apps help pick up the products with the right nutritional values. This additional functionality helps in increasing the sales along with growing the customer retention rate.

The image used for illustration purposes. Zeal AR is not the owner or creator of the image.

AR Solution for eliminating errors

The food industry is among the most complex work domains where you need to execute significant care processes. With VR and AR technology, food inspection and processing are more comfortable with automating where the checklist and other instructions can be superimposed. With these devices, the learning curve is easy to reduce by providing step-by-step instructions for checking food manufacturing and processing errors.

AR and virtual reality in food manufacturing & processing can’t bring the errors to zero, but the number is easy to bring down by real-time rectification. Be it food packaging assembly line or manufacturing process; this integration will help food businesses scale their process and eliminate most of the errors. It will also bring down the human errors caused due to lack of attention or mismanagement.

VR and Augmented Reality for Restaurants

These two technologies are improving both the front-end user experience and backend processes for the restaurants. With AR apps, customers can visualize the dishes even before ordering them, and this small gesture takes the dining experience to a whole new level. In this post-COVID era, this could be the best alternative for menu cards as it’s challenging to sanitize them frequently.

Using VR in Restaurants, it is more comfortable to train new staff and explain the working process in a faster turnaround. Be it hospitality training or experimenting with new dishes— both AR and VR can help streamline the complex processes. With these advancements, restaurants and hotels can cut down their cost in the training and onboarding process and offer better experiences to the new members.

The image used for illustration purposes. Zeal AR is not the owner or creator of the image.

Upgraded Marketing

Augmented reality in restaurant and hotels can bring a whole paradigm shift in terms of product and services marketing. With AR, it’s easier to promote a new menu or services directly on customers’ smartphones through the mobile application. Individuals can project and visualize the new launchings, and this tactic is more interactive than traditional social media and paid marketing.

Customers can experience and understand the new offerings beyond the physical realm, and it will help in efficient marketing. Users’ attention span on the Internet is getting shorter day by day and gaining their traction, AR and VR can help take the lead.

Virtual Reality food cooking training 

Virtual reality in restaurants can help in faster cooking training, and it’s more efficient than learning from recipe books and videos.

With augmented reality in food training, individuals can have a better overview of ingredients and images. On the other side, users can learn how to cook any delicacy in a 360° way by wearing a VR headset. After the COVID-19 outbreak, the remote training model will scale more, and this learning style will go mainstream in the upcoming time.

Rapid warehouse management

Warehouse management is a complicated process of the food industry, and it requires substantial manual work and supervision. However, with advanced applications of Augmented Reality in the food industry, the ground staff can manage extensive inventories in a faster way by processing real-time information quickly.

This technology can replace the traditional manual process, which is prone to human error. With VR devices and AR-based management applications, teams can evaluate inventories and process the procurement work with higher efficiency.

Along with warehouse management, this integration will transform the pack-and-pick manual process. Ground staff can check the exact location, slot, and even rack number with VR to speed up the packing process.

AR and VR technologies are working as a catalyst to boost the food industry, and we will observe more real-life applications of this advancement. Several companies are already offering professional VR and augmented reality in Australia, and other nations to meet the growing demand for these functionalities.