Technology has completely revolutionized the consumer mindset on consuming content over the past decade. As a result, many industries are now incorporating different technologies to delight their customers.
Augmented reality is one such industry realm that’s taking the print media to a new tangent. It is bridging the gap between the all-digital world and the all print world.
In this article, I will enumerate 4 ways ar technology is revolutionizing print advertising.
- Put Life in the Products
Consumers want to see, touch, and feel the product before making a purchase online as well as in-store. Well, this is possible when you purchase things from the store, but what about online? And, this is where AR comes to your rescue. It gives real life-like experience to the users by bringing life to a product straight out of a print advertisement.
For example, Ikea has upgraded its annual catalog, allowing customers to experience about 400+ products and pick the ones that are best suited for their homes. The brand also offers immersive AR experiences to scan catalog pages and see how the furniture will look in their room.
- Helps in Generating Leads
One of the most effective ways of AR applications is to generate leads, primarily through trade shows and events. And this holds more water after the coronavirus pandemic when people would not be traveling extensively.
Therefore, to garner more eyeballs for your brand, you can use Augmented reality in advertising in hosting virtual trade shows, webinars, and live sessions. You can also use AR solutions in creating AR-enabled business cards, newsletters, and pitch decks.
As an instance, Print Guys, a web2print solutions platform, did an AR campaign for the International Paper booth at Adobe MAX. The 3D paper they used narrated the story of the international paper and its salient features. Even the attendees checked the booth with their bracelets. This helped international papers to nurture the leads and convert them into customers.
- Helps in Taking Packaging a Notch Up
AR services are helping marketers to build innovative strategies and create awe-inspiring customer experiences. It is opening new doors for the brands that were using traditional marketing strategies until now.
And the packaging industry is one significant area that AR technology is transforming. It is helping brands in this industry to forge an emotional connection with their customers. Well, this means, as an entrepreneur, you can use an augmented reality service provider to create animated 3D videos and images, thereby enabling your customers to feel your product and make informed buying decisions.
- Enhances the Reading Experience
AR technology opens the door to new opportunities for the newspapers and magazine advertisers. Using augmented reality in advertising, you can now promote your brand through videos too. This is especially helpful for one, we know that videos help people understand the brand better, and second, it creates a unique and everlasting reading experience for your audience.
AR is Taking the Print World to the Next Level
Augmented reality takes your brand to a new level altogether. With the help of AR campaigns, businesses like you can get in front of your customers. You can make people aware of your brand in a fun and interactive way, eventually leading them to the bottom of the sales funnel.
Having said that, we are providing free AR space specifically to the print industry. If you are a print evangelist and are looking to incorporate AR solutions in your advertising campaigns, sign up and make the most of this offer!